Uber To Unveil E-Commerce Delivery Program, Could Officially Announce Partnerships This Fall


Uber — a popular app that allows consumers to use smartphones to request a trip, which is routed to Uber drivers who use their own cars — could start transporting some luxurious cargo.

Three sources told Re/Code that Uber is planning a partnership announcement with luxury retailers and fashion brands to make express deliveries for e-commerce and app shoppers. The partnership could be officially revealed as soon as late September or early October. 

According to the publication, two people have reported that Uber will start delivering goods from brands in New York City. Currently, it’s unknown which specific brands will be included in the initial launch, they supposedly include luxury labels whose flagship stores are usually found around Fifth Avenue.

According to one source, partnerships with retailers in San Francisco will be announced at the same time or soon after.

In related news, designer Lela Rose announced plans to offer e-commece for the first time ever on lelarose.com last month.

“It can potentially be our biggest door,” Rose told WWD.

The designer’s popular dresses and accessories are already sold in over 150 retail locations around the world. Currently, Rose’s leading e-commerce wholesale accounts include neimanmarcus.com, bergdorfgoodman.com and Net-a-porter.com.

Additionally, Net-a-Porter‘s new shoppable social network app, The Net Set just recently become open to the public. Previously only available with an exclusive invite, the app allows users to share their style and interact with other like-minded consumers, as well as designers and brands.  

Anyone can now create a profile on the platform, which allows Net-a-Porter and its participating designers to get to know their costumers. Every label that is sold on the e-commerce powerhouse’s expansive site has its own “portal,” which will allow them to interact and connect with customers in one-on-one dialogue.

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