J.Crew's Sister Brand Madewell Extends E-Commerce Distribution Globally


J. Crew‘s Madewell brand has just launched e-commerce to more than 100 countries across Asia, Australia, Europe, the Middle East and South America. Previously, the brand only shipped to the U.S., Canada and Japan, according to WWD.

“Since launching Madewell back in 2006, we’ve been hearing from customers around the world that they want anytime access to our goods,” Millard “Mickey” Drexler, chairman and chief executive officer of J. Crew Group Inc., told the trade publication.

Drexler added that, ” … as of this week, we are now able to bring the cool-girl style that Madewell is famous for to customers in over 100 countries.”

International shipping rates for Madewell’s products will depend on the individual country.

The casual womenswear line — which has been owned by J. Crew since 2007 — was undeveloped for many years, and trying to find its identity. It now has a young, hip, casual tomboy aesthetic which features a lot of denim, accessories and T-shirts. The company started becoming profitable two years ago and, by the end of 2015, Madewell will have more than 100 U.S. retail locations.

Madewell posted $174 million in revenues for the first three quarters of last year and exceeded $180 million for all of 2013, while J. Crew struggled for sales in 2014.

In related news, over 70 Madewell pieces became available at Nordstrom‘s website and at 15 Nordstrom stores back in March. Also Net-a-Porter recently started to sell 50 Madewell products.

“It’s a line that we know our customers like because we asked them,” Pete Nordstrom, president of Nordstrom Inc. merchandising, said at the time.

“Madewell has really great styling at good prices. It will sit in the T.B.D. department and to a large degree falls into the entry price point bucket,” Nordstrom added. “Madewell is a little bit below those prices, but it’s a brand that customers know. It really represents relevance, modern, casual American sportswear.”

Madewell’s deal with Net-a-Porter is modeled after the one J.Crew and the site established in 2010.

FOLLOW: Madewell, J. Crew, E-Commerce

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