Before Balmain‘s highly anticipated collection for H&M hits stores on Nov. 5, the ad campaign for the historic collaboration was revealed on Friday.
Kendall Jenner, Jourdan Dunn, Gigi Hadid and Dudley O’Shaughnessy were photographed for the ads by Mario Sorrenti. The “Balmain Army” looks chic riding on a subway train while sporting structured silhouettes with bold, intricate beadwork.
Balmain designer Olivier Rousteing also has a launch party scheduled in New York for Oct. 20, according to Fashionista.
Back in May, Rousteing announced the collaboration with H&M at the Billboard Music Awards while arm-in-arm with models Jenner and Dunn — who were both sporting looks from the upcoming collection.
“I want to talk to my generation — this is my main aim as a designer,” Rousteing told British Vogue at the time. “H&M allows me the unique possibility of bringing everyone into the world of Balmain, getting a piece of the dream and creating a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag. The collaboration felt extremely natural to me as H&M is a brand that everybody connects to. It calls for unity, and I am all for it.”
H&M has previously teamed up with other designers including Karl Lagerfeld, Stella McCartney, Donatella Versace and Alexander Wang.
“We are excited to have Balmain as our guest designer at H&M and to create a truly involving experience for everybody,” Ann-Sofie Johansson, creative advisor at H&M and architect of the annual collaborations, said.
“With its mix of couture spirit and streetwear attitude, Balmain owns a unique style; opulent and direct, sensual and energetic. It is also closely linked to the entertainment and music worlds, which adds another element of surprise,” Johansson said.
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